Product: MarketPulse — automated seller market reports for real-estate agents
The Situation
A seller market report — comparable sales, showing activity, market temperature — is how a listing agent proves a price to a seller. Assembling one means pulling data from the MLS, showing platforms, and listing photos, then formatting it into something a client can actually read. It’s hours of work per listing, and it goes stale the week after it’s delivered.
The Problem Behind the Problem
The obvious answer — “make it a web app that logs in for them” — doesn’t work here, and knowing why is the whole job. The data lives behind the agent’s own logins, on platforms that restrict access to authorized users and locations. A cloud service can’t log in on the agent’s behalf, and an agent should never hand their MLS credentials to someone else’s server anyway. Whatever gets built has to work from where the agent’s access already is.
What We Built
MarketPulse runs in the agent’s own browser. It works through the access they already have, gathers the listing and showing data, runs AI analysis on listing photos, and assembles the seller report automatically. Their credentials stay on their own machine and never reach our servers. Licensing and billing run through Stripe subscriptions. There is nothing to install and nothing to update.
The architecture follows the constraint instead of fighting it: the work that needs the agent’s access happens where that access already lives, and only the lightweight pieces — the landing page, the license check — run on our side.
The Result
Reports that took hours now assemble themselves. MarketPulse is live at marketpulse.commandmodule.com.
This is what “custom” actually means: when the off-the-shelf answer can’t reach the data, you build the thing that can — and you put it where the data already is, not where it would be convenient for you.
In real estate yourself? See what we build for agents and teams: AI for real estate.